John Templeton's 16 investment rules

Shankar April 03, 2010

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 Rule 11: Learn from your mistakes
The only way to avoid mistakes is not investing which is the biggest mistake of all. Those who didn't invest after losing money in 1994 crash wouldn't have made money in 1999 boom. Those who lost money and exited in 2000 would have missed one the best times to invest in India from 2002 - 2008.

Rule 12: Beating the markets is a difficult task
Even professional fund managers have tough time doing it. Hence, an investor should remember that getting above market returns year after year is difficult.

Rule 13: Buy low
So simple in concept, yet so difficult to practice. Humans tend to think in herds and not alone. Only a brave person would have invested in October last year when people were shell shocked and wanted to forget about stocks.

Must read: Buy low, sell high: How Buffet does it

Rule 14: Anyone who has all the answers doesn’t even know the questions

Markets make even the most brilliant fund managers humble. We have seen big fund managers make wrong decisions. An investor who thinks he knows everything doesn't usually know anything. Success is a process of seeking out answers to newer questions.

Rule 15: There is no free lunch
Never invest based on a tip or rumor. Everyone talks about their profits however small and no one talks about their losses however big.

Rule 16: Do not be fearful or negative too often
There will be corrections and crashes in the markets, but markets do recover and reward diligent and patient investors. This century or next it's still buy low and sell high.

This article is based on Sir John Templeton’s 16 Rules of Investment Success, while the rules are Sir John's, the commentary has been adapted to Indian context.

Disclaimer: All investments carry market risks, this article is not meant to be an investment advice but an educative one.

e-mail: Shankar

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As a common invester, most of these were preached and practised by me successfully. One may add on another rule: if you are close watchfull of the ups and downs of a scrip and its fumdamental the best tip would be intusion. with these in mind one may not be piling up profit but nor he pile up lose. A moderate is safe

Posted by on 28 Feb, 2010 at 02:29 PM


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