Gastronome's chart
| Money spent per day | Rs 750 | Rs 1,500 | Rs 2,000 |
| Money spent per year | Rs 39,000 | Rs 78,000 | Rs 104,000 |
| Money earned if invested over the next 30 years | |||
| Sensex | Rs 30,846,972 | Rs 61,693,943 | Rs 82,258,591 |
| Equity | Rs 56,360,876 | Rs 112,721,752 | Rs 150,295,669 |
| PPF | Rs 44,18,045 | Rs 88,36,090 | Rs 11,781,454 |
Don't fit into the smoker or the gastronome's category? But you have one weakness -- you love shopping. Say, you spend about Rs 10,000 per month on retail therapy.
Hmm. Over 30 years, a Rs 10,000 investment in an equity fund could fetch you Rs 17 crore. I won't even go into what you can do with that kind of money!
| Money spent per day | Rs 3,500 | Rs 5,000 | Rs 10,000 |
| Money spent per year | Rs 42,000 | Rs 60,000 | Rs 120,000 |
| Money earned if invested over the next 30 years | |||
| Sensex | Rs 33,219,816 | Rs 47,456,879 | Rs 94,913,759 |
| Equity | Rs 60,696,328 | Rs 86,709,040 | Rs 173,418,080 |
| PPF | Rs 47,57,895 | Rs 67,96,993 | Rs 13,593,985 |
Why do you think the otherwise smart, educated people fail to understand this? Allow me to tell you what I think.
Your life is a function of your habits, not common sense. It's tough to change your habits. Consider this. Most smokers know the damage that 54,750 cigarettes can do to their health. But that 'one' cigarette never seems to matter. Ditto for that 'just one' cold drink of Coke or chocolate.
Most people don't care about small numbers and wait for that big amount to come by for them to save. Funny thing is, if I tell you saving money is very simple and needs very simple methods to make large amounts of money, most people, including you would laugh at me. But it's just so easy. Start small. Start simple. Save big! They need complicated tools such as day trading, brokerage accounts, futures and options, etc.
When you tell them that they can make a lot of money by just being disciplined they will just not believe it!
Photograph: Mark Wilson/Gettty images
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